Häagen-Dazs Gift to Support Penn State Honey Bee Research
February 18, 2008
UNIVERSITY PARK, Pa. -- As the pollination season approaches in Pennsylvania and the Northeast, scientists at Penn State and elsewhere continue to seek answers to the decline of the nation's honey bees and other pollinators, which are critical to the production of $15 billion worth of crops in the United States. To assist in this effort, a major ice cream brand has stepped up to support honey-bee research and education.
Häagen-Dazs has announced a gift of $150,000 toward honey-bee-related programs in Penn State's College of Agricultural Sciences. The college has taken a lead role in investigating the cause or causes of Colony Collapse Disorder CCD-, a mysterious ailment that has decimated honey bee colonies across the country over the last 18 months.
Häagen-Dazs also will contribute $100,000 to the Harry H. Laidlaw Jr. Honey Bee Research Facility at the University of California, Davis.
The donations are part of the company's "Häagen-Dazs Loves Honey Bees" consumer education campaign aimed at generating awareness among ice cream lovers about the dire situation facing managed and wild pollinators and what can be done to help.
"Häagen-Dazs ice cream is made from the finest all-natural ingredients, and the plight of the honey bee could mean many of the ingredients used in our top flavors, like Vanilla Swiss Almond and Strawberry, would be difficult to source," said Häagen-Dazs brand manager Josh Gellert.
"We are honored to be selected as one of only two institutions to receive gifts from Häagen-Dazs in support of research on CCD and sustainable pollination," says Diana Cox-Foster, Penn State professor of entomology and co-chair of a national working group of CCD researchers. "The funding will enhance our ability to study Colony Collapse Disorder as well as other factors that may be contributing to the decline of pollinators in our ecosystem."
Cox-Foster says Häagen-Dazs' contribution will allow Penn State to purchase two expensive pieces of equipment that will enable faster processing of samples and aid in the molecular detection and identification of viruses, pesticides and other substances potentially harmful to honey bees and other pollinators.
The gift also will support training of graduate and undergraduate students by providing small grants for student research on bee-related topics. "With these grants, students will be able to expand the scope of their projects beyond what otherwise would have been possible," she says.
Häagen-Dazs also has created the Häagen-Dazs Ice Cream Bee Board, an advisory group of university scientists and other beekeeping experts that will provide information on research findings and help develop educational materials for the public.
"This effort is taking a page from the beehive, where all the individuals play a role to make the hive successful," says Bee Board member Dennis vanEngelsdorp, Penn State senior extension associate and acting state apiarist for the Pennsylvania Department of Agriculture. "In this case, we have university and government scientists, the beekeeping industry, and now a major food-industry partner all making contributions to solve serious challenges to pollinator health."
vanEngelsdorp says the outreach component of the Häagen-Dazs program is important for generating awareness and support. "It's critical that the public understand that the honey bee is a keystone species that is an indicator of environmental health," he says, noting that the gift will support development of an online, native-bee photo identification catalog for the Mid-Atlantic region to help people recognize pollinators when they encounter them.
Public education also will be served by the creation of educational programs to be delivered by Penn State Master Gardeners, who will instruct homeowners and gardeners on establishing pollinator-friendly plantings. "Loss of habitat and flowering plants is an important factor in the decline of pollinators," says Bee Board member Robert Berghage, Penn State associate professor of horticulture. "By growing 'bee gardens,' individuals can contribute to pollinator health by providing the food sources these insects need to survive and thrive."
Berghage adds that the Häagen-Dazs funding will help support Penn State research on "green roof" technology, which can be used to create rooftop bee habitat as well as provide benefits for energy efficiency and stormwater management.
Häagen-Dazs also announced the launch of a new flavor this spring, Vanilla Honey Bee. A portion of proceeds from sales of the new flavor, as well as from all honey bee-affected flavors in the brand's product line -- indicated by special labeling on the package -- will go towards helping honey bees.
"Honey used in the new flavor will be U.S.-produced honey from clover fields in North and South Dakota processed by Dutch Gold, based in Lancaster County, Pennsylvania," notes Cox-Foster.
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Contacts:
Chuck Gill, Penn State
cdg5@psu.edu
814-863-2713
Diane McIntyre, Häagen-Dazs
DMMcInty@dreyers.com
510-601-4338
Sara Kerns, Ketchum
sara.kerns@ketchum.com
415-984-6229